UNQORK COLOR SYSTEM
Color built for intelligent enterprise.
Our palette combines deep, trusted foundations with expressive jewel tones to represent both sides of UnqorkAI: enterprise control and AI-powered momentum.
Primary Palette
The foundation of the Unqork brand.
Our primary colors should anchor the majority of brand communications. They establish recognition, create visual continuity, and provide a dependable foundation across light and dark experiences.
Use primary colors for:
- Major backgrounds
- Headlines and key typography
- Navigation
- Primary calls to action
- Foundational graphic elements
- Core corporate and product communications
Blue
#0C2340
Pantone 2768
Aqua
#00BCC8
Pantone 3115
Royal
#1C75BC
Pantone 3005
Regal
#402CA5
Pantone Violet
Rose
#A73269
Pantone 7433
Secondary Palette
Energy with purpose.
Our expressive colors bring focus and momentum to the system. Use them to highlight important ideas, differentiate content, create visual rhythm, and bring AI-focused stories to life.
Expressive colors should support the message, not compete with it. Avoid using multiple accents without a clear hierarchy.
Navy
#123259
Pantone 534
Electric
#00EEFF
Pantone 3105
Lavender
#8E78FF
Pantone 2715
Pink
#D87CA7
Pantone 507
Sage
#5795A6
Pantone 7696
Neutral Palette
A collection of neutral warm greys helps to extend the palette and allows for added flexibility with both product and brand application.
Grey 50
#EEEEEE
Pantone 663
Grey 200
#C3C3C3
Pantone 428
Grey 400
#878787
Pantone Cool Grey 8
Grey 500
#696969
Pantone Cool Grey 10
Grey 600
#545454
Pantone Cool Grey 11
Grey 800
#2A2A2A
Pantone Black
White
#FFFFFF
Black
#000000
Gradients
Movement without visual noise.
Gradients express transformation, intelligence, and forward momentum. Use approved combinations to create depth in hero areas, Qorks, campaign graphics, and high-impact moments.
Gradients should:
- Follow approved color combinations
- Move consistently from deeper to brighter tones
- Support text readability
- Feel intentional rather than decorative
- Never compromise accessibility
#123259 to #1C75BC
#00bcc8 to #00F0FF
#402CA5 to #6648FF
#A73269 to #FF489E
#1C75BC to #46ADFF
Industry Specific
Distinction within one unified brand.
Industry palettes help create relevance across financial services, insurance, healthcare, and government while maintaining a consistent connection to the master Unqork identity.
Industry colors should act as signals within the broader system, not as independent sub-brands.
Financial
#77ACD7
Pantone 542
Insurance
#8B7FC9
Pantone 7746
Healthcare
#CA84A5
Pantone 687
Government
#5795A6
Pantone 7696
#123259 to
#77ACD7
#123259 to
#8B7FC9
#123259 to
#CA84A5
#123259 to
#5795A6
Color Shades
Our primary colors have been carefully designed with a range of complementary shades to provide flexibility across different applications. These shades allow for depth, contrast, and visual hierarchy, ensuring clarity and accessibility in both light and dark mode designs.
By using tints for highlights and accents, and deeper tones for emphasis, our color system maintains a cohesive and modern aesthetic across all brand touchpoints.
