The Unqork Logo
Maximizing Brand Impact How to Use the Logo
Learn the essential guidelines for effectively using the Unqork logo to ensure brand consistency, including the appropriate contexts, sizing specifications, and design best practices to maintain brand integrity across all platforms.
Clear Space
The minimum clear space is equal to the height or width of the lowercase “u” in Unqork.
Color Usage
Always maintain our wordmark’s visual impact by reproducing it in a high-contrast manner.
The Unqork wordmark should be colored Blue 500 (Hex #0C2340) on light backgrounds and white on dark backgrounds.When using the white wordmark, the default background should be Blue 500.
The black version of the wordmark should only be used when the application does not allow color.
Misuse
Consistent presentation is an important part of making our logo recognizable.The following examples highlight a few improper uses.
Lockup
Our logo can be paired with the tagline or The U to complete the brand lockup.
Clear Space
Pair the logos horizontally with appropriate clear spacing and a 1px line in Gray 500 between each logo.The gray line should be equal to the length from the q descender to the k ascender.
Proportional Size
Optically, both our logo and the partner logo should have equal weight.
Visually determine the size relationship that feels appropriate based on the shape and structure of the partner logo.
Co-Branding
Our logo can be paired with a partner logo for co-branding.
Clear Space
Pair the logos horizontally with appropriate clear spacing and a 1px line in Gray 500 between each logo.The gray line should be equal to the length from the q descender to the k ascender.
Proportional Size
Optically, both our logo and the partner logo should have equal weight.
Visually determine the size relationship that feels appropriate based on the shape and structure of the partner logo.
